Notes: CMOs and CIOs are mostly in agreement in terms of their ownership of various projects, with CMOs controlling online video platforms and advertising platforms and CIOs in control of content management platforms and e-commerce programs. But when it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control, which the study optimistically see as “an understanding between both parties regarding the importance of mobile.”
About the Data: The study describes its methodology in part as follows:
Members of the CIO LinkedIn Forum and the CIO customer database were invited to take an online survey between March 10, 2014 and March 22, 2014. Results are based on 210 respondents. Eighty-three percent of respondents are the top IT executive at their company or business unit. Fifty-two percent work in companies with 1,000 or more employees while 48 percent are employed in companies with fewer than 1,000 employees. A wide range of industries are represented including manufacturing (16 percent), financial services (13 percent), healthcare (10 percent), government/non-profits (9 percent), retail/wholesale/distribution (8 percent), high tech (8 percent), legal/ real estate/consulting services (7 percent), and telecommunications/utilities (7 percent). The margin of error on a sample size of 210 is +/- 6.8 percent.
The CMO Club conducted an online survey among its members between February 12, 2014 and March 3, 2014. Results are based on 204 respondents who identified themselves as the top marketing executive at their company or business unit. Ninety-two percent of respondents work in companies with 1,000 or more employees, while 8 percent are employed in companies with fewer than 1,000 employees. A wide range of industries is represented, including retail/wholesale/distribution (13 percent); financial services (12 percent); high tech (12 percent); manufacturing (11 percent); healthcare (9 percent)’ legal/real estate/consulting services (8 percent), and telecommunications (8 percent). The margin of error on a sample size of 204 is +/- 6.9 percent.”