Source: GlobalWebIndex (GWI)
Notes: Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter, per GWI’s study covering Q1 activity, though that’s likely a reflection of adoption rates. Beyond Facebook, rates of sharing brand content (such as photos and videos) were essentially on par for both Google+ and Twitter.
About the Data: The GWI data covers 32 markets, said to represent close to 90% of the global internet audience. GWI describes its methodology in part as follows:
“Research is conducted in quarterly waves, each of which has a global sample size of more than 40,000 internet users. In each country, we typically interview between 3,000 and 4,000 people per year, with a larger sample size in key markets such as the UK and the US (30,000 each). Data is collected in the last six weeks of every quarter, ensuring it is as up-to-date as possible.
Respondents complete an online questionnaire that uses stratified sampling techniques to ensure that they are representative of the internet population aged 16 to 64 in each country (with correct proportions in terms of gender, age and educational attainment).”