Consumers’ Preferred Social Care Channels

July 1, 2014

This article is included in these additional categories:

Customer Service & Experience | Digital | Social Media


    Source: ACCENT Marketing [download page]

      Notes: Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response. For the time being, though, only 7% of respondents believe that social offers the highest level of customer service; by comparison, a leading 63% feel that the phone offers the highest level.

        Related: Q1 2014 Social Care: Facebook Response Rates Hit New High

          About the Data: ACCENT Marketing surveyed over 1,000 consumers in June 2014 through an online survey. responses were collected from both male and female respondents, ages 18 and up, in the united states.

          45th Parallel Design Ad

          Explore More Charts.

          Pin It on Pinterest

          Share This