One-Quarter of US Mobile Traffic Suspected of Being Fraudulent in Q1

June 25, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Privacy & Security | Tablet


    Source: Solve Media

      Notes: Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season. Meanwhile, levels of suspicious mobile activity remained relatively flat quarter-over-quarter. Compared to Q1 2013, though, level of suspicious web and mobile activity have increased. Separately, the report notes that 36% of traffic on automotive-specific sites acted suspiciously; the auto sector accounted for 12% share of online ad spend last year.

        Related: 6 in 10 Agency Media Buyers See Negative Impact of Bot Traffic on Campaigns

          About the Data: Solve Media has reported on bot data for the past two years based on insights from the 10,000 publishers in its network across display, video and mobile.

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