Source: Ooyala [download page]
Notes: Almost 90% of video plays on smartphones were less than 10 minutes in length, and roughly 80% of video plays on tablets were also short-form video, per Ooyala’s Q1 index. However, a majority of time spent watching video was with long-form content, regardless of the device. Separately, the study finds that mobile devices accounted for 21.5% share of video plays in Q1, up from 9.2% share a year earlier.
About the Data: Ooyala video publishers include hundreds of forward-thinking brands, broadcasters and operators like Univision, Bloomberg, ESPN, Rolling Stone, Pac-12 Networks, Sephora, Caracol TV, CJ Entertainment and Yahoo! Japan.
The report reflects the anonymized online video metrics of these publishers. It does not document the online video consumption patterns of the Internet as a whole. But the size of the Ooyala video footprint, along with the variety of its customers, means the report offers a statistically representative view of the overall state of online video.