Local SEOs Rank the Best- and Worst-Performing Online Channels for Local Biz

June 9, 2014


    Source: BrightLocal

      Notes: Of the 12 channels identified, organic search wins out as having the best ROI for local businesses – although it’s worth keeping in mind that a majority of the survey’s respondents were local SEOs, and local SEO was the channel they spent the most time on. Social channels Facebook and Twitter were seen as being among the worst in terms of ROI and ability to generate high-quality leads, although they fared a little better in a relative ranking of site traffic and phone call generation.

        Related: Global Marketers Rank Email and SEO Tops for ROI, Again

          About the Data: The results are based on a survey of 288 respondents (27% local biz owners/managers; 35% search consultants; 38% search agencies) who claimed to have “optimized” more than 7,100 locations during the past 12 months.

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