Source: Adobe Digital Index [pdf]
Notes: Smartphones (13.2%) and tablets (12.2%) combined to account for one-quarter of digital video starts in Q1, up from 16.2% a year earlier, with growth particularly pronounced for smartphones. The number of overall online video starts also saw a significant rise, up 43% year-over-year. Separately, the study notes that “TV Everywhere” continues to pick up steam, with the amount of authentications jumping by 246% year-over-year, with a plurality 43% of those taking place via iOS apps. Some 21% of pay-TV households accessed TV Everywhere during Q1, up from 16% in Q3 2013.
About the Data: The Adobe report is based on consumer video viewing in 2013 and 2014. It is comprised of the aggregated and anonymous data from media and entertainment sites gathered from Adobe Analytics and Adobe Primetime. Sample information includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications (temp plays and authenticated plays).