Age Distribution of Mobile Barcode Scanners in Q1 2014

May 27, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Men | Mobile Phone | Tablet | Teens & Younger | Women | Youth & Gen X

ScanLife-Demographics-Mobile-Barcode-Scanners-Q1-2012-Q1-2014-May2014

    Source: ScanLife [pdf]

      Notes: The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were. In fact, barcode scanners in Q1 2014 were more likely to be 55 and older (19% share) than they were to be younger than 25 (16% share). Meanwhile, barcode scanning continues to be dominated by males, though women are slowly making up a greater share of the scanning population (38% in Q1 2014 versus 32% share in Q1 2012). On average, males aged 35-44 are the most active scanners.

        Related: QR Code Scans Lead Some Smartphone Owners to Make Unplanned In-Store Purchases

          About the Data: The information in the report comes from the advanced analytics engine and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App.

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