Notes: Some 186.1 million Americans watched online content videos last month, according to comScore, and almost 84% of them (155.7 million) viewed content on Google Sites, driven primarily by YouTube video viewing (roughly 99% of the total). Meanwhile, almost half – 47% – of the video audience watched video content on Facebook, the second-largest video content property by unique viewers with 87 million. Separately, BrightRoll ranked as the top video ad property when measured by reach, delivering ads to 53.8% of the US population.
About the Data: A video is defined by comScore as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.