iOS Users’ Mobile Site Engagement, by Referral Source and Sharing Behavior

May 14, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Paid Search | Search Engine Optimization | Social Media | Tablet


    Source: Onswipe

      Notes: Onswipe’s analysis of February activity on its platform (iOS users represent 97% of the sample) reveals that direct and search-referred visitors to mobile websites tend to be more engaged than those who are referred by social networks. Interestingly, though, despite indications that there’s no relationship between social sharing and engagement, the Onswipe analysis shows that visitors who share content spend far more time on site and amass many more pageviews per visit. Separately, the data shows that: Twitter has been dwindling as a mobile site traffic referrer over the past year or so; politics content is most likely to be shared; and sharing peaks around midday and 8PM.

        Related: Which Social Sites Refer the Most Engaged Visitors?

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