Android Beats iOS in Q1 Mobile Ad Traffic, Still Lags in Monetization

April 24, 2014

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Tablet

Opera-Mobile-Monetization-Performance-by-OS-in-Q1-Apr2014

    Source: Opera Mediaworks

      Notes: Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices. But, iOS devices continue to generate an outsized share of revenues, at more than 52%. Android’s share of revenues is growing more quickly on a year-over-year basis, though its gains are at the expense of BlackBerry and Symbian rather than Apple. Meanwhile, in Q1, the Social category continued to lead in mobile ad traffic volume, while Arts & Entertainment garnered the most revenue and Business, Finance & Investing the most revenue per impression.

        About the Data: Information contained in the report is based on aggregated information obtained from the Opera Mobile Ad Platform and Opera Mobile Ad Exchange servers. The data presented represents traffic and monetization metrics and statistics compiled across multiple advertising campaigns delivered by Opera to its mobile publisher customers. The data includes ads requested from and delivered by Opera on behalf of multiple ad networks as well as directly sold campaigns created by its customers themselves. Country-level details are based on IP addresses of the originating ad requests as forwarded to Opera by its mobile publisher/app developer customers. Device details are similarly based on device user agents provided by these same customers.

          Related: Mobile Ads Seeing Higher Click Rates In-App Than On Web

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