Facebook Users Seen Most Engaged With Brand Posts on Fridays

April 23, 2014

This article is included in these additional categories:

Digital | Social Media | Video


    Source: Adobe [pdf]

      Notes: According to Adobe’s analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%). Also, the largest share of comments (17%), likes (16%) and shares (16%) occurred on Fridays.

        About the Data: The results are based on 226 billion Facebook post impressions tracked during Q1.

          Related: Brands’ Most Engaging Facebook Posts are Almost Always Photos

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