Gen Z Turns to Newer Platforms for Music Discovery

April 17, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Radio | Social Media | Teens & Younger | Youth & Gen X


    Source: Jacobs Media [pdf]

      Notes: Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents. But, about 3 in 10 Gen Z (born 1993 and after) listeners interested in new music turn to Pandora (14%), YouTube (12%) and/or Spotify (5%), on par with the percentage who tune in to AM/FM radio (30%).

        About the Data: Techsurvey10 results were gathered online from January 14-20, 2014. Overall, 199 broadcast stations across the U.S. and Canada participated, contributing 37,063 respondents.

          Related: Radio Listening Gradually Transitions to Digital Platforms

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