Source: BrightEdge [download page]
Notes: About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages. While studies (such as this one) have found social signals to highly correlate with search rankings, Matt Cutts has denied [YouTube video] that Google gives any special treatment to social signals. Meanwhile, 85% of search marketers believe that it is more important to measure rank across mobile devices this year and about 8 in 10 see it more important that content efforts are connected to ROI.
About the Data: The survey was completed by SEO practitioners from 8500+ global brands in December 2013 and January 2014.