Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common. While photos receive the highest average number of interactions per post, they only narrowly beat videos among brand pages with less than 1 million fans. That gap widens for larger pages; as such, much like a similar study undertaken in late 2012, photos dominated the top posts by raw interaction: among the top 10% of posts by interactions, 87% were photos.
About the Data: Based on 1,253,840 posts from more than 30,000 Pages.
Related: Paid, Owned and Earned: Social Becoming More Valuable to Brands