Mobile Video Viewers Spending Most of Their Time With Long-Form Content

April 1, 2014

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Tablet | Video


    Source: Ooyala [download page]

      Notes: While there’s reason to believe that most online video views are reserved for short-form content, the majority of mobile video viewing time in Q4 2013 was spent with content at least a half-hour in length. Meanwhile, Ooyala now believes that mobile and tablet viewing will make up half of all online video viewing by the end of 2016.

        About the Data: Ooyala measures the anonymized viewing habits of nearly 200 million unique viewers in 130 countries every month.

          Related: Tablet Video Viewers Spending One-Quarter of Their Time With Content More Than 1 Hour Long

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