Percentage of Millennials Subscribing to OTT Video Services

March 24, 2014

This article is included in these additional categories:

Digital | Video | Youth & Gen X


    Source: Centris Marketing Science

      Notes: Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year.

        About the Data: Based on a survey of Millennial heads of households in Q4.

          Related: Youth Say OTT Video Challenges Live TV in Weekly Consumption

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