Youth Say OTT Video Challenges Live TV in Weekly Consumption

March 21, 2014

This article is included in these additional categories:

Boomers & Older | Broadcast & Cable | Digital | TV Audiences & Consumption | Video | Youth & Gen X


    Source: The Diffusion Group (TDG)

      Notes: These results differ from other pieces of research showing live TV dominating online video in terms of consumption, even among youth. The sample (broadband users) may play a part in that, although 80% of 18-29-year-olds now have broadband access.

        About the Data: Based on a survey of 1,671 adult broadband users who view video on TV.

          Related: Are Young People Watching Less TV?

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