US Paid Search Benchmarks, by Device, in 2013

March 20, 2014

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Paid Search | Tablet


    Source: Marin Software [download page]

      Notes: Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.

        About the Data: Based on a sample from the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform.

          Related: Online Merchants Report Increasing Value of Paid Search in 2013

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