9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads, per resultsÂ [download page] from a new survey conducted by RSW/US. From a list of 5 social media platforms, a plurality 46.2% of respondents chose LinkedIn as their most important for new business, with blogs (24.1%) next. Facebook (13.8%) and Twitter (13.8%) got fewer votes, with Google+ (2.1%) just a minor player.
In an earlier survey, RSW/US also found agency respondents tabbing LinkedIn as their most effective social platform for new business, pointing to Facebook and Twitter as overrated.
While most agencies are using social media to generate new business leads, only 1 in 5 currently publish content on Slideshare. Open-ended responses given by those not using it included lack of time and concerns about leaking company strategies.
Agency respondents indicated that they’re far more likely to post multi-media content such as videos and presentations to the newly expanded LinkedIn profile pages, with a slight majority saying their employees do so.
Separately, when asked which agency “self-promotion” tactics are most beneficial for generating leads, respondents were most likely to cite client case studies (62.6%) and content marketing (also 62.6%), with agency blogs (58.2%) and social media (57.1%) close behind.
About the Data: The 1st annual Agency New Business Thought Leader Survey was completed by 270 Agency Principals from across the United States during July 2013 and commissioned by RSW/US.