1 in 2 Tablet Owners Recently Played a Video Game on Their Device

May 2, 2013

This article is included in these additional categories:

Digital | Men | Mobile Phone | Videogames | Women

GfK-Most-Popular-Gaming-Devices-for-Tablet-Owners-May201350% of tablet owners played a video game on their device in the past 30 days, according to [pdf] new data released by GfK MRI iPanel. While tablet owners use a variety of devices to play games, they’re most likely to use their tablets, with cells or smartphones (43%), desktops (33%), laptops (32%), and video game consoles (31%) following in recent usage. These device owners feel less of a pull to playing games on MP3 players (12%) and handheld gaming devices (11%), though.

A recent report from Juniper Research suggests that tablet gamers around the world will spend more than $3 billion on in-application purchases by 2016.

Returning to the GfK study, the data reveals that the most popular genres played by tablet gamers are puzzles (52%), word games (42%) and card/board games (41%), with arcade games (30%) and action/adventure games (26%) also drawing a significant amount of interest.

Those rankings differ by gender, though. While puzzles top the list for both men and women, men rank card/board games and action/adventure games more highly than women, who show more of an affinity for word games, arcade, and trivia games.

About the Data: The data is based on a survey of approximately 1,000 tablet owners, fielded from November 20 to December 3, 2012.

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