QR Code Scanning Isn’t Just A Young Person’s Activity

April 29, 2013

This article is included in these additional categories:

Boomers & Older | Connected Device Comparisons | Digital | Men | Mobile Phone | Women | Youth & Gen X

ScanLife-QR-Code-Scanning-Q1-2013-v-2012-Apr2013QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to [download page] data released by ScanBuy. The company, which says it processed a new high of 6.7 million scans via ScanLife in March, reveals that 57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier. In particular, the 45-54 (18% share, from 12%) and 55 and older (14%, from 9%) groups represent rapidly growing proportions of scanners.

During that yearlong period, the biggest drop came from the 25-34 crowd. In Q1 2013, that age bracket constituted 35% of mobile barcode scanners, but that’s now down to 25%.

While QR code scanners seem to be getting older on average (a trend first noted here), their gender split hasn’t changed that significantly. In Q1, 65% of scanners were male, which is slightly (but not drastically) down from 68% in Q1 2012. In terms of operating systems, Android remains the leader at 57% share, up from 53% a year earlier, while iOS’ share has dipped 2% points to 41%.

The study also shows that QR code scanning tends to be popular throughout the week, with 14% share of scans occurring each day from Tuesday through Friday during Q1. Scanning volume did go up slightly on the weekend (16% on Saturday; 15% on Sunday) before dipping on Monday (13% share). Scanning volume also tended to rise after lunchtime and see sustained levels of activity until the primetime hours.

Other Findings:

  • The most scanned QR code campaigns in Q1 connected users to product information, social media, and mobile commerce.
  • The top industries, in terms of scanning activity, were retail, food and beverage, and wireless.
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