The US and China are by far the largest markets for smartphones and tablets (iOS and Android), details Flurry in a new study. Measured by active smart device installed base, the US (222 million) and China (221 million) were neck and neck in January. But given China’s rapid growth curve, Flurry projects that China became the largest market this month, surpassing the US for the first time. Beyond these giant markets, though, no other country comes close: the UK was 3rd in January with an installed base of only 43 million.
Indeed, Flurry sees only India as potentially overtaking China at some point in the future, given the former country’s population of more than 1.2 billion. For now, though, with an installed base of less than one-tenth of China’s (19 million), India remains well behind.
- The huge difference in population between the US and China means that the US will not regain its lead in smart device installed base, suggests Flurry.
- Colombia ranks as the fastest growing market, with its active device installed base surging by 278% between January 2012 and January 2013. The list of fastest-growing markets is limited to countries with at least 500,000 active devices as of January 2012. China comes in 6th on that list (+209%), while India is in 8th (+189%).
About the Data: For its report, Flurry used its entire data set, tracking more than 2.4 billion anonymous, aggregated application sessions per day across more than 275,000 applications around the world. Flurry estimates that it reliably measures activity across more than 90% of the world’s smart devices.