The top 5 cities for digital coupon use in 2012 were all located in the South, per results from the Coupons.com 2012 Savings Index. Atlanta ranked as the top city for digital coupon use for the fourth consecutive year, ahead of Orlando, Tampa, Nashville, and Charlotte. Atlanta surrendered its top ranking, though, when looking at the list of top 5 “most on-the-go frugal cities” (measured by usage of Coupons.com’s GroceryIQ and Coupons.com mobile applications). Orlando occupied the top spot on that list, followed by Nashville, Atlanta, Tampa, and Dallas.
When it comes to overall digital coupon use, although the top cities were located in the South, the MidWest ranked as the top region, given that it placed 11 cities in the top 25.
Notably, 2 Texan cities made the list of top 25 cities by mobile coupon use, but not for digital coupon use overall. Those were Austin (#18) and Houston (#23). Houston was recently found by the IAB to be the top city for mobile shopping.
According to a study recently released by Juniper Research, 10 billion mobile coupons will be redeemed this year around the world, up 50% from last year, as retailers look to leverage the higher average redemption rate of mobile coupons relative to print media and PC coupons.
In the US, paperless mobile and C2C coupon redemptions accounted for 1.3% of all coupon redemptions in 2012, according to NCH Marketing.