MySpace Got 76% of US Social Network Traffic in ’07, Facebook’s Grew 51%

January 16, 2008

This article is included in these additional categories:

Youth & Gen X averaged 76.35% of all US visits in 2007* among a custom category of 53 leading social-networking websites, followed by, and with 12.57%, 1.24% and 0.87%, respectively, according to Hitwise.

The remaining 49 social networking websites in the custom category accounted for 8.97% of US visits, Hitwise said.

Among the Hitwise data released:

  • In December 2007, received 72.32% of US visits among the social networking category, received 16.03% of visits and received 1.09% of visits.


  • MyYearbook had the largest gain in market share in December 2007, increasing 407% compared with December of the previous year. Facebook and Club Penguin followed, increasing 51% and 48%, respectively.
  • US traffic to all social-networking websites increased 4% year over year.


  • In December 2007, MySpace received 95% of its share of traffic from returning visitors. Among the top five social-networking websites by market share, Facebook and followed with 93% and 89%, respectively, of traffic returning from the previous month.


  • In December 2007, the average time spent on Bebo led among the top five social-networking websites, with users spending an average of 30 minutes and 24 seconds on the website.
  • Facebook experienced the largest growth in average time spent, increasing 100% in Dec. 2007 to 19 minutes and 51 seconds from just under 10 minutes in Dec. 2006.

* Data is based on averaging the monthly market share of US visits from Jan. 2007 to Dec. 2007.

45th Parallel Design Ad

Explore More Charts.

Pin It on Pinterest

Share This