Jewelry (fashion and fine) led Accessories category sales on both a dollar and unit basis in the first quarter, according to the NPD Group’s recently launched Accessories Market Tracking Service. Bags & Luggage and Watches were in second and third, respectively, based on dollar sales.
The list of Top 5 most popular accessories in Q1 for females was led by earrings, followed by handbags; for men baseball caps and leather belts were the top sellers.
The Watch category is the most concentrated, with the Top 10 brands accounting for 53% of total category purchases, indicating there are clear dominant players, according to NPD
The Jewelry category, as might be expected, is highly fragmented, however, with the top 10 brands accounting for only 10% of sales.
When it comes to accessories, overall, Styling is “price of entry” as it is the most important influencer of purchasing, according to NPD.
Though Brand ranksÂ No. 5 across all accessories categories, it is most important for Sunglasses – the No. 2 influencer of that category’s dollar sales.