Top 500 Traditional Media Advertisers Allocate 1 in Every $12 to Hispanic Efforts

May 11, 2015

This article is included in these additional categories:

Hispanic | Spending & Spenders | Top Brands

AHAA-Hispanic-Media-Ad-Spend-Trends-May2015Source: Association of Hispanic Advertising Agencies (AHAA)

    Notes: The top 500 US advertisers (by spending in network TV, spot TV, cable TV, radio, magazines, newspaper and FSI) allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010 ($4.3 billion), per a report from AHAA that analyzed data from Nielsen Monitor Plus. Last year, Hispanics comprised 17.4% of the total population, per Census Bureau data, and as of Summer 2013, accounted for almost 11% of national discretionary spending, according to Experian Marketing Services data.

    Meanwhile, although it’s not an exact comparison to the AHAA’s 8.4% figure, earlier data from Nielsen suggests that just 2.6% of major media ad spending is spent on African-American media.

      Related: US Ad Spending Trends in 2014

        About the Data: Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish. This data was analyzed by Santiago Solutions Group for AHAA.

        SSG also segmented the Top 500 Overall Spending (English + Spanish) companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad spend includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Internet, Display, Outdoor & Cinema.

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