Which Brands Have the Best Buzz Among Millennials?

July 29, 2014

This article is included in these additional categories:

African-American | Brand Metrics | Hispanic | Top Brands | Word of Mouth | Youth & Gen X


    Source: YouGov

      Notes: Google tops the buzz rankings for the first half of this year among US Millennials; research released late last year also found Google to be Millennials’ “most-loved” brand. Nike, Amazon.com, YouTube and Apple round out the top 5 Buzz Rankings among US Millennials. Meanwhile, Nike and Samsung hold the top 2 positions among both Hispanics and African-Americans, with Apple also in the top 5 for both groups.

        Related: US Brand Buzz Rankings in H1 2014

          About the Data: Buzz Scores are determined by asking respondents whether they have heard anything about the brand during the prior 2 weeks and subtracting the percentage who answered they had heard something negative from the proportion who heard something positive.

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