Where Upscale Boomers Notice Advertising

December 12, 2014

This article is included in these additional categories:

Boomers & Older | Direct Mail | Email | Magazines | Mobile Phone | Newspapers | Out-of-Home | Radio | Social Media | TV Advertising

ShullmanResearchCenter-Top-Ad-Channels-Among-Upscale-Boomers-Dec2014Source: Shullman Research Center

    Notes: TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k), according to new data released by the Shullman Research Center that segments previously-released data by generation. Three-quarters of upscale Boomers reporting having seen TV ads during the 30 days prior to the survey, with a majority also reported having seen or heard advertising in mail sent to their home (53%) and in newspapers (printed or digital; 51%).

      Related: [Debrief] Advertising to Baby Boomers: The Why and How, [Debrief] Media Habits of the Affluent

        About the Data: The data is based on the Shullman Luxury, Affluence and Wealth Pulse, Fall 2014 wave, conducted online between August 22 and August 27, 2014, among adults age 18 or older.

        Five sample groups (a total of 1,665 respondents) were surveyed that included a representative national sample of adults (1,003 interviews), plus four household-income segments that were targeted to obtain the following number of completed interviews, resulting in a total of 1,056 interviews among upscale consumers with household incomes of at least $75,000.

        Survey results were weighted on demographic characteristics to reflect estimates from the March 2013 Current Population Survey of the Bureau of the Census released in September 2013.

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