Older Americans Feel They’re Stereotyped in Advertising

August 18, 2014

This article is included in these additional categories:

Boomers & Older | Creative & Formats | Demographics & Audiences

GlynnDevins-OlderAmericans-Portrayal-in-Advertising-Aug2014Source: GlynnDevins

    Notes: 6 in 10 adults over the age of 70 agree that members of their generation, when featured in advertising, are portrayed as stereotypes, while only 3 in 10 feel the same way about advertisers’ portrayal of Boomers. Moreover, only a minority 47% of survey respondents feel that their generation are portrayed as “people I can identify with.” Nielsen has similarly found many consumers believing that advertising doesn’t cater to the aging.

      Related: [Debrief] Advertising to Baby Boomers: The Why and How

        About the Data: The data is based on a survey conducted by GlynnDevins among 400 consumers aged older than 70.

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