Total minutes spent on Facebook in April 2009? increased nearly 700% year-over-year, while the time spent on social networking and blog sites overall has increased 83% vs. April 2008, according to (pdf) data from Nielsen Online.
Facebook time grew from 1.7 billion minutes on the site in April 2008 to 13.9 billion? in April 2009, making it the #1 social networking site for the month. Formerly top-dog social network MySpace remains in the #2 spot, but has seen steep declines as Facebook’s star has risen and other networks have burst onto the scene.
Blogger, Tagged.com and Twitter round out the top five, Nielsen said.
“We have seen some major growth in Facebook during the past year, and a subsequent decline in MySpace,” said said Jon Gibs, Nielsen Online’s VP of online media and agency insights. “Twitter has come on the scene in an explosive way perhaps changing the outlook for the entire space. The one thing that is clear about social networking is that regardless of how fast a site is growing or how big it is, it can quickly fall out of favor with consumers.”
To this point, Gibs notes that today’s popular sites are not immune to fickle consumers, who have shown that they are willing to pick up their networks of contacts and – seemingly at a moment’s notice – move them to other platforms.
Myspace #1 SocNet for Video Streams
While the popular consensus is that Facebook has become the current dominant player in the social networking space – April was the fourth month in a row that Facebook held the top spot in both unique visitors and total minutes – MySpace far surpasses Facebook and other social networks in the online video arena.
With 120.8 million video streams, Myspace.com is April”?s #1 social networking destination when ranked by streams and total minutes spent viewing video. Myspace visitors spent 384 million minutes viewing video on the site, with an average of 38.8 minutes per viewer. In comparison, Facebook visitors spent 113.5 million minutes viewing video in April, with an average of 11.2 minutes per video viewer.