Trusting Relationships A Bigger Priority For Customers Than Brand Names, CMOs Say

September 2, 2015

This article is included in these additional categories:

Brand Metrics | Customer Service & Experience | Customer-Centric

DukeCMOSurvey-Customers-Top-Priorities-Sept2015Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business)

    Notes: CMOs tend to believe their customers’ top priority over the next 12 months will be superior product quality (26%) or excellent service (24%), according to The CMO Survey. Also interesting is that CMOs are slightly more likely to believe that a trusting relationship (18%) will be a top customer priority than low prices (17%). Just 3% feel that customers will make brands their top priority.

      Related: The Importance of Honesty and Authenticity For Brands

        About the Data: The CMO Survey is administered twice a year via an Internet survey. The August 2015 survey was the 14th administration of The CMO Survey. The results are based on responses from 255 top US marketers at Fortune 1000 and Forbes Top 200 companies as well as top marketers who are AMA members or Duke University Alumni and Friends. The survey was fielded from July 14-August 2, 2015.

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This