US Brand Buzz Rankings in H1 2014

July 21, 2014

This article is included in these additional categories:

Top Brands | Word of Mouth


    Source: YouGov

      Notes: Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings. In other notable results, Netflix made the list for the first time (#5), Samsung (#6) edged Apple (#8), which had not made the list in 2013, and Google (#10) returned to the list after an 18-month hiatus. Meanwhile, Carnival topped the most-improved list, which also included Facebook at #3.

        Related: The 10 Most – and Least – Respected Corporate Brands

          About the Data: Buzz Scores are determined by asking respondents whether they have heard anything about the brand during the prior 2 weeks and subtracting the percentage who answered they had heard something negative from the proportion who heard something positive.

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