Newspaper Website Audience Up 12% in Q2

July 30, 2008

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Newspaper websites attracted an average of nearly 66.4 million unique visitors per month (40.2% of all internet users) in the second quarter, a 12.2% increase over the year-earlier period, according to a Nielsen Online custom analysis for the Newspaper Association of America.

The 2Q08 stats, by month:


Newspaper website visitors generated an average of just over three billion pageviews per month throughout the quarter, compared with nearly 2.7 billion during the same period last year.

The 2Q07 stats, by month:


About the data: The Nielsen Online newspaper total represents a de-duplicated visitor total taken from its combined home and work panel of internet users (e.g., a person who might read a national newspaper plus his/her local newspaper online is counted only once). The target sample (2 years or older) has access from a non-shared PC at work or home. The Nielsen Online monthly newspaper total represents the de-duplicated reach of a custom list of hundreds of sites collectively.

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