US Newspaper Circulation Continues Decline

May 4, 2007

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Newspapers across the US reported drops in weekday and Sunday circulation of 2.1% and 3.1%, respectively, in the six-month period ended March 31, compared with the year-earlier period, writes the New York Times.

Those unaudited numbers were compiled by the Audit Bureau of Circulations, based on data from 745 of the 1,400+ daily newspapers across the US.

USA Today and the Wall Street Journal, the nation’s largest-circulation papers, recorded tiny gains (neither has a Sunday issue); circulation figures for the third-largest New York Times fell 1.9% for weekdays and 3.4% for Sundays.

USA Today’s circulation stands at more than 2.2 million, the Wall Street Journal’s at more than 2 million, and the New York Times’s at more than 1.1 million.

The Los Angeles Times’s weekday circulation averaged 815,000, nearly 300,000 less than seven years earlier.

Two New York City tabloids bucked the national trend: Circulation for the New York Post increased 7.6% and 6.2% and weekdays and Sunday, respectively; the Daily News’s increased 1.4% for weekdays, but declined 2.5% for Sundays.
The New York Post claimed weekday circulation of 725,000, and the Daily News reported its weekday circulation at 718,000; in Sunday sales, though, the News leads the Post with 776,000 to the latter’s 439,000.

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