US Consumer Magazine Circ Down 1.9% Y-O-Y in H1

August 13, 2014

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Magazines

AAM-Consumer-Magazine-Circ-Trends-in-H1-Aug2014Source: Alliance for Audited Media (AAM)

    Notes: Total paid and verified circulation declined by about 1.9% year-over-year during the first half of 2014 for the 367 US consumer magazines reporting comparable numbers, while paid subscriptions declined by 1.8% and single-copy sales by 11.9% (the AAM notes that the closure of a key wholesaler and distributor might have had an impact on the results for some magazines). Meanwhile, magazines reported that digital replica editions (paid, verified and analyzed nonpaid) accounted for 3.8% share of total circulation, up from 3.3% during H1 2013.

      Related: Tablet Magazine Ads Seen Garnering Recall Levels on Par With Print

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