Source: FOLIO: Magazine
Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from mobile advertising. As for next year? Not much change in the works: respondents predict that 42% of revenues will come from print ads, compared to 13% from digital ads and 2% from mobile ads. The study authors note that “from 2010 to 2013, respondents have consistently overestimated digital earnings and underestimated how much they’d still rely on print.”
About the Data: FOLIO: and Readex Research mailed survey kits to 2,037 qualified domestic individuals in executive management positions at consumer publishing organizations on July 1, 2014. The survey was closed for tabulation on August 15, 2014. The margin of error for percentages based on 232 total respondents is +/- 6.1 percentage points at the 95 percent confidence level.