Uncategorized Charts

Top 10 Video, Multimedia Websites – August 2013

Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more...

Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2

US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion, per the latest figures from Kantar Media. TV's 6.4% bump in spending buoyed the overall totals, with...

CMOs: Traditional Media Ad Spend to Dip; Digital to March On

It's becoming a familiar story: marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come,...

US Out-of-Home Ad Revenues Grew by 5% in Q2

Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues climbed 5% in Q2 to reach $2.15 billion. PricewaterhouseCoopers...

Global Marketing Budgets Staying Strong

Marketing budgets continue to improve across major regions, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 51.5, steady from last month and marking the 8th consecutive month above the threshold value...

Agency Compensation Increasingly Fee-Based

Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing, according to final study results released by the Association of National Advertisers (ANA). The 98...

PPC Professionals: 2014 Will Be About Conversion Rate Optimization

"2014 will be the Year of Design," declares Hanapin Marketing as the result of its new survey [pdf] of PPC professionals. The study, fielded among "hundreds of search marketing professionals," found that 85% will focus more on conversion rate optimization next year,...

Some Millennials Report Improving Financial Situation in Q2

A rare bit of good news about Millennials is out from IRI, which has been tracking spending sentiment for a couple of years now. Millennials (18-34), who have reported levels of frugality far beyond other age groups for quite some time, have shown an uptick in...

Content Marketing Efforts Are Becoming More Focused on Lead Gen

Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy, according to [download page] results from IMN's second annual Content Marketing Survey. As more marketers develop strategies and grow their...

Back-to-School Stats

It's back-to-school time. Well, not for students, but for marketers and some proactive parents who are already out...

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