TV Audiences & Consumption Charts

Google’s Top Trending Searches of 2020, and Other Year-in-Review Lists

It’s that time again when the year-in-review lists are rolling in. And, what a year it’s been. There’s no surprise that Google’s top trending searches of 2020 show that, globally, the coronavirus was top-of-mind around the world this year, while people in the US were...

[New Report] US Media Audience Demographics: 7th Annual Edition

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...

What Are Black Americans Buying Online, And How Can You Reach Them?

Since 2010, the buying power of African Americans has grown faster than that of the total US population, per a new report [download page] from Nielsen. The report revealed that the buying power of African Americans grew by 48% between 2010 and 2019 to reach $1.4...

Most People Will Decide to Watch A TV Show After One Episode

TV viewers will make a judgement call on a show after a single episode, and most prefer shorter series, according to new figures [download page, free excerpt available] from Hub Entertainment Research. The study breaks down viewing habits at a time when consumers are...

Stressed Out Americans Turn to Media

Under normal conditions, it’s probably fair to say that many Americans feel at least some degree of stress. But, these are far from normal times. With a pandemic affecting most aspects of daily life, a contentious presidential election and demonstrations for racial...

Consumers’ Content Consumption Soars As A Result of the Pandemic

Content consumption has increased across the board since the pandemic, though not all consumers expect these habits to stick post-COVID. So finds a recent DoubleVerify report [download page] on shifts in media and advertising since the global crisis. Echoing other...

TV Universe Expands Slightly for the 2020-2021 Season

After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower this year — climbing by 400,000 to reach 121 million. So finds Nielsen’s latest TV Universe estimates for the 2020-2021 season. Based on US Census...

When People Go to Watch TV Now, They’re More Likely to Turn to Digital Sources Than Pay-TV

TV viewers are spending more of their viewing time with online TV sources than they did in the past. New research [download page] from Hub Entertainment Research shows that viewers now claim that they are spending a full 60% of their total viewing time with online or...

Working From Home Has Impacted Consumers’ Listening and Viewing Habits

Although working from home is hardly a new concept, since the outbreak of COVID-19 the number of people who are working from the comfort of their own home has increased considerably. A full two-thirds of the 1,000 adult remote workers surveyed for a new report...

One-Quarter of TV Time is Now Spent Streaming

Many US adults say their favorite way to spend an evening is in front of the television, and for streaming capable households in the US, more of those evenings are likely spent streaming content on their TV screens. Nielsen’s most recent Total Audience Report...

Consumers Have Adopted New Habits Since the Pandemic, but Don’t Think They’re All Here to Stay

The COVID-19 pandemic has transformed consumers' lives in a multitude of ways, including changes to daily habits. New data from Hub Research explores what some of these new habits look like, as well as the likelihood that consumers will continue their changed...

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...