With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming...
TV Audiences & Consumption Charts
US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined
Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media consumption...
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
Here’s An Update on Device Penetration in TV Households
Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...
Gen Z Consumers More Likely to Play Video Games Than Watch Live TV
The youngest generation of adults has embraced digital activities more than older adults. While this is far from surprising considering this is the first generation of adults reared in the age of digital, a report from Morning Consult and Verizon shows that this...
Netflix and YouTube Vie for Teens’ Video Time
Netflix and YouTube continue to compete for the highest share of time teens spend watching video daily, as laid out in new data from Piper Sandler. As well as updates on the popularity of these video platforms, the "Taking Stock With Teens" survey checks in on a range...
Broadcast Giants Absent from Youths’ Most Indispensable Networks
When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their streaming services than broadcast TV networks. On the other hand, older viewers still found broadcast networks indispensable, per a report [download page]...
5 Points About Media Reach and Audience Demographics
The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...
Is Watching YouTube the Same As Watching TV? For More Than 1 in 3 in the US, Yes.
As viewers continue to diversify from traditional TV, YouTube is one of the leading alternative platforms being turned to for content. According to a study [download page] by AudienceProject, nearly 4 in 10 (36%) people in the US agree that watching content on YouTube...
SVOD at About 1 in 8 Live TV Viewing Minutes
While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD's portion of live TV minutes tapered off towards the end of 2020, per data from Nielsen. Nielsen’s data...
Only 1 in 3 People in the US Say They’ll Be Watching Traditional TV in 5 Years
Despite data that shows that people are watching more TV than usual during the pandemic, there has been an overall and steady decline in traditional TV viewing in the past few years. In fact, a report [download page] from AudienceProject has found that just 59% of US...
People Still Say They’re Watching More TV Than They Did Pre-Pandemic
One consumer behavior that has come out of the pandemic and shows no sign of reverting back to “normal” just yet is the increased amount of TV people are watching. Recent data [download page] from Hub Entertainment Research from a November 2020 survey shows that the...
What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Most People Will Decide to Watch A TV Show After One Episode
TV viewers will make a judgement call on a show after a single episode, and most prefer shorter series, according to...
Stressed Out Americans Turn to Media
Under normal conditions, it’s probably fair to say that many Americans feel at least some degree of stress. But, these...
Consumers’ Content Consumption Soars As A Result of the Pandemic
Content consumption has increased across the board since the pandemic, though not all consumers expect these habits to...