TV Advertising Charts

Gen Xers Turn to Search for Product Research, Brand Discovery

Gen Xers Turn to Search for Product Research, Brand Discovery

At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report [download page] from GlobalWebIndex (GWI) which looked at the...

Most Traditional Media Prices to Inflate This Year

Most Traditional Media Prices to Inflate This Year

After 2020, a year in which most media types saw price deflation for the first time in years, most are forecast to recover to inflationary territory in 2021. This is according to ECI Media Management’s 2021 Inflation Report. According to the report, 5 of the 7 media...

Beauty Advertising Looks Slow to Recover from the Pandemic

Beauty Advertising Looks Slow to Recover from the Pandemic

One extra side-effect of the pandemic and its resulting social distancing, working from home and mask-wearing is a decrease in consumer demand for beauty products. And, as the pandemic continues into 2021, beauty advertising is set for a slow recovery, per recently...

US Offline Media Spend in 2020 and the Outlook for 2021

US Offline Media Spend in 2020 and the Outlook for 2021

Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion less than the annual spend in 2019. The brunt of the decline in spending was felt by offline media, which fell by 22.9% over 2019, totaling $171.9...

The Bigger the Campaign Budget, the Bigger TV’s Chunk

The Bigger the Campaign Budget, the Bigger TV’s Chunk

TV ads hog around 60% share of spending for ad campaigns with budgets of at least $3 million, according to data from WARC. The study outlines the distinction between budget decisions made by companies with larger campaign spends and those with smaller budgets. Based...

Super Bowl 2021 Data [Updated]

Super Bowl 2021 Data [Updated]

As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity because of COVID-19 restrictions, but fewer people tuned in from the...

Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring global ad...

Viewers of YouTube Influencer Videos Report Impact of Endorsements

Viewers of YouTube Influencer Videos Report Impact of Endorsements

About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub Research shows that increased online video viewing is mostly reserved to...

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