More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to at least one content streaming service, more than half (52%) say they have access to three or more, up from 48% last year. This comes from a survey...
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in the US newly-launched streaming...
Social media has in some cases become the equivalent to the office water cooler in the ’90s, where everyone would eagerly gather around and discuss the latest episode of Seinfeld. Indeed, almost three-quarters (73%) of social network users say they engage with...
Factors such as brand familiarity and interesting creative are equally motivating for individuals to pay attention to advertisements on their smartphones, according to a recent Aki Technologies survey of 1000 US adult consumers. Not too surprisingly, though, these...
As internet-connected devices proliferate and streaming services grow in popularity, it's easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of TV or video total viewing time in the US is still done in groups...
It's that time of the year: a special kind of retrospection - year-in-review lists. And Google's top-trending searches in the US reveal that 2017 wasn't exactly the happiest year on record, as the list is dotted with disasters, both natural and human... Whereas a big...
Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don't apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch Musicals and...
Pay-TV users' adoption of TV Everywhere (TVE) services is reaching new heights, reports TiVo in its latest quarterly analysis [download page] of pay-TV and video trends. In its survey of almost 3,100 adults in the US and Canada, TiVo found more than one-third (34.7%)...
![Super Bowl 2017 Data [Updated]](https://dev.marketingcharts.com/wp-content/uploads/2017/02/Unruly-Most-Shared-Ads-of-Super-Bowl-2017-Feb2017.png)
It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the...
Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016 equated to...
TV multitasking has been on the rise in recent years, though it doesn't always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a large proportion of video consumers worldwide engage in TV-related...
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it's getting on Facebook, Twitter or other social networks. That result comes courtesy of the latest quarterly Video Trends report...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
Source: FreeWheel [download page] Notes: Desktops and laptops accounted for just 40% share of premium video ad views...
Gen X is the most influential generation, says Yahoo in a new study, but it's also somewhat forgotten about, as...
Source: Adobe Digital Index (ADI) Notes: After growing incrementally for 3 consecutive quarters, TV Everywhere...