The portion of US consumers who watch ad-supported streaming services has risen 70% year-over-year (y-o-y). This is per recent data [download page] from Hub Entertainment Research showing that, since the start of the pandemic and a resulting rise in SVOD...
The youngest generation of adults has embraced digital activities more than older adults. While this is far from surprising considering this is the first generation of adults reared in the age of digital, a report from Morning Consult and Verizon shows that this...
Netflix and YouTube continue to compete for the highest share of time teens spend watching video daily, as laid out in new data from Piper Sandler. As well as updates on the popularity of these video platforms, the "Taking Stock With Teens" survey checks in on a range...
Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more than one-quarter (26%), dropping from 76% in 2015 to 56% in 2021. This is per data from Pew Research Center that also shows that younger adults are the...
After cutting ad spending by 8.7% in 2020, telecom brands are expected to commit to consistent growth in ad expenditures over the next few years. A forecast from Zenith estimates that telecoms advertising will grow by an average of 4.5% per year through 2023. With...
As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser...
Getting the right balance of online and offline media in a campaign can be difficult. An analysis of multimedia campaigns in Kantar’s CrossMedia database shows that although investment in offline media is still high, the investment is not that cost-effective. It...
When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their streaming services than broadcast TV networks. On the other hand, older viewers still found broadcast networks indispensable, per a report [download page]...
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...
Marketers are putting more stock in video advertising, with more than half (52%) saying they intended to increase their video spend in the next 12 months. This is according to recently released data from Advertiser Perceptions. Half (49%) of the more than 280...
At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report [download page] from GlobalWebIndex (GWI) which looked at the...
After 2020, a year in which most media types saw price deflation for the first time in years, most are forecast to recover to inflationary territory in 2021. This is according to ECI Media Management’s 2021 Inflation Report. According to the report, 5 of the 7 media...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
Getting the right balance of online and offline media in a campaign can be difficult. An analysis of multimedia...
When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their...
Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend....