Television Charts

Almost 6 in 10 Watch Ad-Supported Streaming Services

Almost 6 in 10 Watch Ad-Supported Streaming Services

The portion of US consumers who watch ad-supported streaming services has risen 70% year-over-year (y-o-y). This is per recent data [download page] from Hub Entertainment Research showing that, since the start of the pandemic and a resulting rise in SVOD...

Gen Z Consumers More Likely to Play Video Games Than Watch Live TV

Gen Z Consumers More Likely to Play Video Games Than Watch Live TV

The youngest generation of adults has embraced digital activities more than older adults. While this is far from surprising considering this is the first generation of adults reared in the age of digital, a report from Morning Consult and Verizon shows that this...

Netflix and YouTube Vie for Teens’ Video Time

Netflix and YouTube Vie for Teens’ Video Time

Netflix and YouTube continue to compete for the highest share of time teens spend watching video daily, as laid out in new data from Piper Sandler. As well as updates on the popularity of these video platforms, the "Taking Stock With Teens" survey checks in on a range...

This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more than one-quarter (26%), dropping from 76% in 2015 to 56% in 2021. This is per data from Pew Research Center that also shows that younger adults are the...

Telecom Advertisers Are Above-Average Spenders on TV and Radio

Telecom Advertisers Are Above-Average Spenders on TV and Radio

After cutting ad spending by 8.7% in 2020, telecom brands are expected to commit to consistent growth in ad expenditures over the next few years. A forecast from Zenith estimates that telecoms advertising will grow by an average of 4.5% per year through 2023. With...

What Are the Main Benefits of Podcast Advertising?

What Are the Main Benefits of Podcast Advertising?

As more advertisers consider advertising on podcasts, ad spend on podcasts is estimated to grow some 41% year-over-year this year. But, is podcast advertising effective? What drives advertisers to choose this form of media? Here’s what a recent report from Advertiser...

Broadcast Giants Absent from Youths’ Most Indispensable Networks

Broadcast Giants Absent from Youths’ Most Indispensable Networks

When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their streaming services than broadcast TV networks. On the other hand, older viewers still found broadcast networks indispensable, per a report [download page]...

People Still Trust Traditional Media Ads the Most

People Still Trust Traditional Media Ads the Most

Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half...

Gen Xers Turn to Search for Product Research, Brand Discovery

Gen Xers Turn to Search for Product Research, Brand Discovery

At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report [download page] from GlobalWebIndex (GWI) which looked at the...

Most Traditional Media Prices to Inflate This Year

Most Traditional Media Prices to Inflate This Year

After 2020, a year in which most media types saw price deflation for the first time in years, most are forecast to recover to inflationary territory in 2021. This is according to ECI Media Management’s 2021 Inflation Report. According to the report, 5 of the 7 media...

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