Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small business, per a recent survey from Gallup. This level of confidence has grown from two years ago when about two-thirds of US adults held the same degree of...
Broadcast & Cable Charts
Data Hub: Coronavirus and Marketing [Updated]
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand?
It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak. According to new data [press release] from The Diffusion Group (TDG), pay-TV on-demand viewing has also been on the rise. The survey of almost 2,000 adults...
TikTok’s Already the 3rd Favorite Social Platform Among US Teens
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player - TikTok - has made its way onto the...
Consumers: Netflix Produces the Best Original Content
TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with much of that investment going into creating original shows. There’s good reasoning behind this expenditure, as a new report [download page] from Hub...
Here Are the Top Brands US Customers Would Recommend
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be...
These Brands Enjoyed the Best ‘Buzz’ in 2019
When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...
Now It Looks Like SVOD is Taking Over Channel Surfing, Too
Although the majority of viewers know what they want to watch and where they want to watch before they sit down in front of their TV or computer, there are many who don’t and flip through content (surfing) to find what’s right for them. A new survey from Altman...
Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020
Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged across the variety of digital channels available, traditional channels have not been abandoned by either consumers or advertisers. In this article, we...
[New Report] US Media Audience Demographics: 6th Annual Edition
US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...
This Chart Shows How Traditional TV is Losing the Content War
It wasn’t long ago that traditional MVPD set-top boxes were the go-to way for people to watch their favorite shows. In the space of just a few short years, though, online sources have grown to exceed traditional sources as the destination for viewers' favorite shows...
Global Spend on Video Content Has Increased by Two-Thirds in 10 Years
With nearly 64 million households in the US alone now streaming video content, the pressure to provide content has increased not only for streaming services but for traditional TV providers as well. Indeed, global spending on TV, film and sports content has increased...
B2B Marketers Deal with Range of Measurement Challenges
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
Half of US Adults Are Interested in the Olympics
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
These Brands Enjoyed the Best ‘Buzz’ in 2019
When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year...
Now It Looks Like SVOD is Taking Over Channel Surfing, Too
Although the majority of viewers know what they want to watch and where they want to watch before they sit down in...
Here are 3 Stats About Traditional Media Audiences to Keep in Mind in 2020
Although digital media is all the rage and heavy on the minds of advertisers who are trying to keep customers engaged...