Broadcast & Cable Charts

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

TikTok’s Already the 3rd Favorite Social Platform Among US Teens

TikTok’s Already the 3rd Favorite Social Platform Among US Teens

When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player - TikTok - has made its way onto the...

Consumers: Netflix Produces the Best Original Content

Consumers: Netflix Produces the Best Original Content

TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with much of that investment going into creating original shows. There’s good reasoning behind this expenditure, as a new report [download page] from Hub...

Here Are the Top Brands US Customers Would Recommend

Here Are the Top Brands US Customers Would Recommend

Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be...

These Brands Enjoyed the Best ‘Buzz’ in 2019

These Brands Enjoyed the Best ‘Buzz’ in 2019

When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...

Now It Looks Like SVOD is Taking Over Channel Surfing, Too

Now It Looks Like SVOD is Taking Over Channel Surfing, Too

Although the majority of viewers know what they want to watch and where they want to watch before they sit down in front of their TV or computer, there are many who don’t and flip through content (surfing) to find what’s right for them. A new survey from Altman...

[New Report] US Media Audience Demographics: 6th Annual Edition

[New Report] US Media Audience Demographics: 6th Annual Edition

US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...

This Chart Shows How Traditional TV is Losing the Content War

This Chart Shows How Traditional TV is Losing the Content War

It wasn’t long ago that traditional MVPD set-top boxes were the go-to way for people to watch their favorite shows. In the space of just a few short years, though, online sources have grown to exceed traditional sources as the destination for viewers' favorite shows...

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