With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming...
When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their streaming services than broadcast TV networks. On the other hand, older viewers still found broadcast networks indispensable, per a report [download page]...
The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...
While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD's portion of live TV minutes tapered off towards the end of 2020, per data from Nielsen. Nielsen’s data...
Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in Q3 2020 was significantly less than it was during the same period last year. That's according to data from the Leichtman Research Group (LRG), which...
![[New Report] US Media Audience Demographics: 7th Annual Edition](https://dev.marketingcharts.com/wp-content/uploads/2020/12/Media-Audience-Demos-Report-Entry-2020.png)
Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...
Although more viewers are turning to online as their default source for viewing shows, many are still opting for traditional TV. That said, how viewers tend to discover new shows also varies depending on the platform they are using, per a report [download page, free...
The top 20 advertisers’ spend on media aimed at African Americans increased by 15.6% between 2011 and 2019, to reach a total of $3.86 billion. Even with this increase, advertising focused on African Americans represents less than 2% of the total US advertising market,...
Advertisers looking to get their 30-second spot on some of the top TV shows during the 2020-21 season have likely encountered rising prices. New data from Ad Age shows that close to half of the 80 returning series tracked on the top 4 broadcast networks, as well as...
Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half planned to adjust their advertising efforts accordingly. One-third say they...
After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower this year — climbing by 400,000 to reach 121 million. So finds Nielsen’s latest TV Universe estimates for the 2020-2021 season. Based on US Census...
TV viewers are spending more of their viewing time with online TV sources than they did in the past. New research [download page] from Hub Entertainment Research shows that viewers now claim that they are spending a full 60% of their total viewing time with online or...
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram...
TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with...
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost...