Television Charts

Majority of US Households Said to be SVOD “Super Stackers”

Majority of US Households Said to be SVOD “Super Stackers”

More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to at least one content streaming service, more than half (52%) say they have access to three or more, up from 48% last year. This comes from a survey...

What Baby Boomers Want from Brands

What Baby Boomers Want from Brands

Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation...

US Online and Traditional Media Advertising Outlook, 2021-2025

US Online and Traditional Media Advertising Outlook, 2021-2025

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...

In May, People Spent More TV Time Streaming than Watching Broadcast

In May, People Spent More TV Time Streaming than Watching Broadcast

With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming...

US Ad Spend Projected to Soar This Year

US Ad Spend Projected to Soar This Year

After a significant fall in 2020, US ad spending in 2021 is expected to jump by 23.3% year-over-year to reach $279 billion (not including political spending). This is according to GroupM's mid-year forecast report [download page]. GroupM is now much more optimistic...

Report: US TV and OOH Ad Spend Have Peaked

Report: US TV and OOH Ad Spend Have Peaked

Although TV ad spend was expected to see modest year-over-year (y-o-y) growth of 2% last year, thanks to the Summer Olympics and presidential elections, that growth did not occur after the pandemic caused the cancellation of the global sports event as well as a...

The State of Traditional TV: Updated With Q3 2020 Data

The State of Traditional TV: Updated With Q3 2020 Data

It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...

Here’s An Update on Device Penetration in TV Households

Here’s An Update on Device Penetration in TV Households

Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...

These Are the Ad Types Millennials Trust the Most

These Are the Ad Types Millennials Trust the Most

While US adults, in general, have shown trust in traditional forms of advertising such as television and radio, young adults find some digital advertising platforms at least somewhat trustworthy as well, per the most recent The Nielsen Total Audience Report [download...

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