[Sponsored by Return Path from Validity] More than 90% of successful cybercrimes use this simple tool to pull off their crimes — email, or phishing emails to be exact. Cybercriminals are more likely to pull off a successful hack if they get someone to open, read, and...
[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen or opened by your intended recipient. Most of the time, this is due to poor sender reputation. Sender reputation is used by mailbox providers to...
[Sponsored] Return Path from Validity and Demand Metric partnered again in 2019 to study the state of email marketing to equip marketers with data and best practices. This study identifies many tactics and best practices you can apply to improve your results, which...
[Sponsored by Return Path] Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. By understanding, tracking, and improving email engagement, marketers won't only be able to boost their email program ROI, but...
![[New Report] 2019 Hidden Metrics of Email Deliverability](https://dev.marketingcharts.com/wp-content/uploads/2019/04/hiddenmetrics-1000x555-300x167.png)
[Sponsored by Return Path] In The 2019 Hidden Metrics of Email Deliverability report, we uncover the benchmarks of seven engagement-based metrics you should be tracking. Read the report to learn: Seven hidden metrics of deliverability, broken out by industry Effects...
![[Data Report] Research Uncovers 8 Strategies to Drive Consumer Engagement and Purchases](https://dev.marketingcharts.com/wp-content/uploads/2019/02/Yes-Retail-Acopalypse.png)
[Sponsored] Yes Marketing surveyed 1,000 consumers to uncover what motivates them to engage with retailers, make purchases, and become loyal. Read this report to understand changing consumer behaviors and learn eight cross-channel strategies retailers can adopt to...
[Sponsored] In December 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve subscriber engagement. Some of the key findings from this study include: Overall email effectiveness...
![[Email Benchmark Report] Mobile, Database and Purchase Metrics](https://dev.marketingcharts.com/wp-content/uploads/2018/12/Yes-Marketing-Report.png)
[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands' databases declined by 16.7% and new subscribers fell by 24%, according to a new analysis from Yes...
[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has been no shortage of challenges. Even with all of these...
[Sponsored by Return Path] The email marketing landscape continues to evolve but there is at least one constant: competition for attention in the inbox remains fierce. The sheer volume of marketing emails sent daily has made it harder than ever before for marketers to...
[Sponsored] Many marketers focus on attracting new subscribers before the holidays but lack a strategy to keep them engaged after the close of Q4. Yes Lifecycle Marketing's newest benchmark report [download page] identifies key findings from Q1 and outlines strategies...
Spending trends suggest that direct mail is experiencing a resurgence, as both B2B and B2C marketers tout its effectiveness. In this new deck [download page], sponsored by Gunderson Direct, discover 10 key charts and data points highlighting the benefits of direct...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
[Sponsored] In December 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip...
[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over...
[Sponsored by Return Path] Email marketers have had a busy year. With GDPR coming into effect and mailbox providers...