Sports Charts

Half of US Adults Are Interested in the Olympics

Half of US Adults Are Interested in the Olympics

After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And, with the pandemic far from ending, a recent survey by Ipsos found that only a little more than half (52%) of Americans believed that the global...

Sports Fans Display Strong Social Engagement

Sports Fans Display Strong Social Engagement

Gone are the days when sports fans were limited to engaging with their favorite sports teams or athletes by watching a live game or collecting trading cards. Social media has made it possible for sports fans to not only follow their favorite teams but also engage with...

Top Brands on TikTok Up Their Activities

Top Brands on TikTok Up Their Activities

TikTok continues to rack up its user count as well as the number of hours those users spend on the platform. And, brands have taken notice - with many upping their game on the app over the past year. Here are the top brands on TikTok, along with some benchmarks...

Super Bowl 2021 Data [Updated]

Super Bowl 2021 Data [Updated]

As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity because of COVID-19 restrictions, but fewer people tuned in from the...

Cord-Cutting Intent Jumps

Cord-Cutting Intent Jumps

Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV subscription, the share of households that are planning to cut the cord is on the rise. A recent report [download page] from The Trade Desk reveals that 27%...

SVOD at About 1 in 8 Live TV Viewing Minutes

SVOD at About 1 in 8 Live TV Viewing Minutes

While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD's portion of live TV minutes tapered off towards the end of 2020, per data from Nielsen. Nielsen’s data...

The Pandemic Pushes A Rebound in Mobile App Opens

The Pandemic Pushes A Rebound in Mobile App Opens

Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

Instagram Stories: 10 Benchmarks for Q1 2020

Instagram Stories: 10 Benchmarks for Q1 2020

With more than half of Instagram’s 1 billion-plus users consuming Stories daily and average Story completion rate rising from 73% in 2018 to 87% in 2020, it’s no wonder that brands are turning to the feature to gain reach and engagement. Here are some key Instagram...

Brands, Properties Face A Projected $10B Gap In Sponsorship Value

Brands, Properties Face A Projected $10B Gap In Sponsorship Value

With sporting and entertainment events being cancelled or postponed due to the coronavirus, the US sponsorship industry is now looking at an estimated $10 billion gap in value. Brand sponsors and properties are not entirely aligned on the recovery of this value,...

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