A few years ago, research showed that Gen Z were making more transactions, on average, than older age groups, as well as staying relatively competitive with those older consumers when it came to the average spend per transaction. But where is this generation of...
Father’s Day spending is expected to total $20.1 billion this year, per a new forecast from the NRF, exceeding last year’s $17 billion and setting a new high. Some 75% of American adults plan to celebrate Father’s Day this year, with these celebrants estimating...
There may be good news on the horizon for brick-and-mortar American retailers. Citing greater than expected resilience in the economy and consumer spending, revised figures from the National Retail Federation (NRF) project US retail sales will see more growth than...
The pandemic had a noticeable impact on consumer purchase behavior, not only where they were shopping, but also what they were choosing to spend their money on. A survey [pdf] from Ipsos and Country Financial shows that some US consumers made purchases during the...
With companies continue to increase their investment in social media advertising, especially in the last year, two platforms seeing plenty of investment are Facebook and Instagram. Benchmark data from Sidecar shows how Facebook and Instagram performed last year for...
Speed plays a vital role in online customer experience. Some 83% of consumers say the ability to quickly accomplish what they came to do on a website is one of the most important things companies can do to create a good online experience, according to a recent report...
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page] from Qualtrics’ XM Institute shows which global sectors are getting...
Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways to buy. Recent research from Ipsos shows that close to half (47%) of US adults have tried a new e-commerce or delivery brand, product, service or...
Consumers are more likely to leave reviews when a product is excellent than when it's unsatisfactory. This is according to a Q1 2021 consumer trends report [download page] from Jungle Scout. The survey of more than 1,000 adults in the US reveals that of those who...
With the estimated double-digit growth in online retail sales in the US this year, it looks to be a promising year for e-commerce retailers. Yet, while data from eMarketer shows that this growth is expected to be felt, at least to some extent, by all the top...
The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a...
Data from a new benchmark report by Sidecar shows that, in 2020, click-through rate (CTR) on Google Shopping ads dropped by 6% from 2019 — a decrease reflected across several verticals. Here's a closer look at CTR and other metrics across various verticals on the...
Being able to prove marketing performance and impact is critical, yet only about 1 in 7 (15% of) B2B marketing...
After being delayed for a year due to the COVID-19 pandemic, the 2021 Summer Olympic Games in Tokyo have begun. And,...
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach...
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing...
Since the start of the pandemic, consumers have adjusted to new ways of doing things. That includes exploring new ways...
Consumers are more likely to leave reviews when a product is excellent than when it's unsatisfactory. This is...