More than half (57%) of US online shoppers go to Amazon for inspiration.
Retail & E-Commerce Charts
What Benefits Do Premium Loyalty Program Members Value?
About 8 in 10 US consumers are considering upgrading to a premium loyalty program.
Back-to-Class Spending Projected to Reach New High
It won’t be long before kids are loading up their backpacks and heading back to class. And, whether it be for heading back to K-12 or college, the amount of money families anticipate spending for school supplies and technology this year is expected to reach record...
How Are Americans Using Voice Assistants?
With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...
These Are the Most Loved Brands on Social Media Over the Past Year
The most loved brands on social media over the past year (April 2020 through April 2021) are heavily represented by the Entertainment, Consumer Goods, E-Commerce and Social Media industries, with one major brand representing Technology. In its latest Brand Passion...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
In general, Americans tend to hold small businesses in high regard. And, while the pandemic has brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses, with a survey [pdf] by Sendinblue showing that...
Amazon Prime Members to Keep Buying From Brands They First Tried During the Pandemic
The pandemic impacted the brands consumers chose to purchase from. While some stopped purchasing from brands they used to buy from, others branched out and tried new ones. Furthermore, a report [download page] from Tinuiti found that half of the more than 2,000 Amazon...
Most Valuable Brands Enjoy Record Growth
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most Valuable Brands 2021 report [download page] from Kantar BrandZ, which found that the value of the top 100 brands grew by 42% over the past year, adding...
Interest in AR/VR for Shopping Comparatively Low in the US
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...
Which Types of Mobile Ads Are Slated for More Spending?
Close to 6 in 10 (57% of) Americans listen to podcasts. And, as the number of people who listen to podcasts goes up, so appears to rise the optimism in mobile ad spending for podcasts. Indeed, mobile ad spending on podcasts is slated to rise this year per data [press...
Convenience Isn’t the Only Reason People Buy Online
The pandemic drove people to do more things online, including shopping. And, while consumers say they are motivated to purchase products online by convenience factors such as home delivery and ease of purchasing, a report [download page] from YouGov shows that there...
Close to Half of Retail Advertisers Considering Podcast Ads
Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have increased their digital ad spend in the past year, with 18% increasing...

What Are the Big Trends in Local SEO?
Navigating algorithm updates, platform changes, and new technology appear to be concerns for local marketers this...

Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to...

What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...

These Are Some Purchases People Made Due to COVID
The pandemic had a noticeable impact on consumer purchase behavior, not only where they were shopping, but also what...

Facebook and Instagram Ad Benchmarks for Retailers in 2020
With companies continue to increase their investment in social media advertising, especially in the last year, two...

Speed is Still Tops for Online CX
Speed plays a vital role in online customer experience. Some 83% of consumers say the ability to quickly accomplish...